Survey management system for BA Marketing

BA Marketing is a market research firm that runs customer satisfaction, workplace climate and salary surveys for companies across many industries. It needed a tool of its own to build and publish those surveys under each client's brand, instead of relying on generic platforms.

We developed a custom web application with a private admin panel. From there, the team adds each client with its logo, builds the forms and publishes each survey at its own web address. Every survey takes on the design and colors of the brand sending it, and can open with an introduction page with instructions for respondents.

Forms combine 0 to 10 rating scales, questions grouped into dimensions, text fields and drop-down lists. Longer surveys can be completed in stages: respondents save their progress and pick up where they left off from a link they receive by email. All of them can be answered on a computer or a phone.

In the panel, each survey shows how many people started it and how many finished it, and closed surveys are archived with their results. Today the tool is used for surveys for brands such as Adecco and Shimano.

The system launched in October 2023.